#PARK PLACE MCDONALDS MONOPOLY TV#
The fluffy coffee drinks, in addition to biting the ankles of popular barista Starbucks (NASDAQ: SBUX), account for 20% of company sales and contribute about 80% of their price to profit McDonald’s bread-and-butter - hamburgers - contribute about 60%.Īmong other initiatives: McDonald’s has rolled out (and will continue to tinker with) healthier Happy Meals, returned the cult hit McRib and expanded it to a national rollout, unveiled touchscreen-powered self-checkout at European stores and currently is testing its own in-store TV channel, which would show local content and - more importantly - more advertising. The McCafe line itself has been a boon to McDonald’s. The company saw a 6.9% jump in sales for June, with much help from the summer treat. This summer, McDonald’s unveiled its frozen strawberry lemonade, which was branded under the already-successful McCafe line, which consists of lattes and other specialty coffee drinks. In the past half-year alone, McDonald’s has unveiled several new initiatives to help both the bottom and top lines alike, with many hitting the mark. In any three-property section, two tickets can be found en masse, compelling consumers to repeatedly return in search of the McMuffin that can change their lives.īut while the giant continues to reap gold from reawakening its decades-old partner year after year, it’s been McDonald’s willingness to stick its toe into newer waters that has kept the revenues rolling in. While many of the game’s prizes can be won on single-shot instant-win tickets, the big-ticket items - including vacations, cars and varying cash awards - can be won only by collecting a complete set of colored properties or railroads. The game’s tractor beam on consumers works twofold: It brings in those who otherwise might have eaten at another burger slinger, and it brings them back again and again. That could be another booster for the stock, which is up 21% over the past six months. Revenues rose 6.1% in the Asia and Pacific region, 5.2% in the U.S. The world’s largest fast-food chain Tuesday cited the popularity of its Monopoly game in America, as well as success overseas, for a 5.5% same-store sales increase in October. Even though the vast majority fail to score the $1 million prize, they’re content to win a few free small fries.Īpparently, the craze surrounding Uncle Pennybags hasn’t died down. For almost a quarter of a century, consumers have been guzzling down large fountain drinks and swallowing Big Macs trying to match “Boardwalk” with one of their 12 “Park Place” pieces.
#PARK PLACE MCDONALDS MONOPOLY FULL#
Anyone with an office desk drawer full of old “Baltic Avenue” and other game pieces can attest to the lure of McDonald’s (NYSE: MCD) perennial Monopoly campaign.
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